StarCity, Birmingham
An outdoor rink with active effects lighting at a Birmingham leisure destination.
- outdoor real ice
- 300 m²
- cinema screens next door
- 25
- free parking spaces
- 2,400
The brief
StarCity, with its 25-screen Vue cinema, 12 restaurants and 11 leisure attractions, wanted a winter centrepiece.
What we built
A 300 m² outdoor real-ice rink with a professional sound system and light show.
The result
A programme that actively engaged the local community with a number of free ice-hockey lessons for children, and extremely popular weekend and evening skating sessions.
Photos
A live show on the StarCity rink, 2018
Skaters performing at StarCity, 2018
The show cast after a performance, 2018
In their words
“
“The activity was highly successful for all parties and Access Point would look to engage with Ice Leisure Group Ltd again in the future.”
D
Diane Whalley, Head of Commercialisation, Access Point (APUK)